Research

Does Time of Day Affect Variety Seeking?

Gullo, Kelley, Jonah Berger, Jordan Etkin, and Bryan Bollinger (2019), “Does Time of Day Affect Variety-Seeking?,” Journal of Consumer Research, 46 (1), 20-35.

Select Media Coverage: Forbes, The Findings Report Podcast, KGO 810’s Consumer Talk, Marketing Matters on SiriusXM Wharton’s Business Radio

Marketing Science Institute’s Top 10 Most Read Articles in 2018

Social Relationships and Consumer Behavior

Wight, Kelley Gullo, Peggy J. Liu, James R. Bettman, and Gavan J. Fitzsimons (2022), “Social Relationships and Consumer Behavior,” Chapter 14 in APA Handbook of Consumer Psychology, Huber, Joel, Lynn Kahle, and Tina Lowery (Eds.), American Psychological Association, (pp. 351–372).

Secret Consumer Behavior in Close Relationships

Brick, Danielle J.*, Kelley Gullo Wight*, and Gavan J. Fitzsimons (2023), “Secret Consumer Behavior in Close Relationships,” Journal of Consumer Psychology, 33 (2), 403-11. *denotes equal contribution

Select Media Coverage: New York Post, MSN, Yahoo! News, DailyMail, Associated Press, featured on local news in 50+ US cities

No Bandwidth to Self-Gift: How Feeling Constrained Discourages Self-Gifting

Rifkin, Jacqueline R., Kelley Gullo Wight, and Keisha M. Cutright (2022), “No Bandwidth to Self-Gift: How Feeling Constrained Discourages Self-Gifting,” Journal of Consumer Research, forthcoming.

Select Media Coverage: Discover Magazine, Heathline.com, NPR Hidden Brain, featured on local news in 10+ major US cities

Celebrate Good Times: How Celebrations Increase Perceived Social Support

Brick, Danielle J., Kelley Gullo Wight, James R. Bettman, Tanya Chartrand, and Gavan J. Fitzsimons (2023), “Celebrate Good Times: How Celebrations Increase Perceived Social Support,” Journal of Public Policy & Marketing, 42 (2), 115-32.

Select Media Coverage: Associated Press, MarthaStewart.com, featured on local news in 20+ US cities

Making Pro-Social Social: The Effectiveness of Social Proof for Energy Conservation using Social Media

Bollinger, Bryan, Kenneth Gillingham, and Kelley Gullo Wight (2023), "Making Pro-Social Social: The Effectiveness of Social Proof for Energy Conservation using Social Media," Journal of the Association for Consumer Research, forthcoming.

Sharing Food Can Backfire: When Healthy Choices for Children Lead Parents to Make Unhealthy Choices for Themselves

Wight, Kelley Gullo, Peggy J. Liu, Lingrui Zhou, and Gavan J. Fitzsimons (2024), "Sharing Food Can Backfire: When Healthy Choices for Children Lead Parents to Make Unhealthy Choices for Themselves," Journal of Marketing Research, 61 (3), 451-71.