Research

No Bandwidth to Self-Gift: How Feeling Constrained Discourages Self-Gifting

Rifkin, Jacqueline R., Kelley Gullo Wight, and Keisha M. Cutright (2022), “No Bandwidth to Self-Gift: How Feeling Constrained Discourages Self-Gifting,” Journal of Consumer Research, forthcoming.

Secret Consumer Behavior in Close Relationships

Brick, Danielle J.*, Kelley Gullo Wight*, and Gavan J. Fitzsimons (2022), “Secret Consumer Behavior in Close Relationships,” Journal of Consumer Psychology, forthcoming. *denotes equal contribution

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Social Relationships and Consumer Behavior

Wight, Kelley Gullo, Peggy J. Liu, James R. Bettman, and Gavan J. Fitzsimons (2022), “Social Relationships and Consumer Behavior,” Chapter 14 in APA Handbook of Consumer Psychology, Huber, Joel, Lynn Kahle, and Tina Lowery (Eds.), American Psychological Association, (pp. 351–372).

Does Time of Day Affect Variety Seeking?

Gullo, Kelley, Jonah Berger, Jordan Etkin, and Bryan Bollinger (2019), “Does Time of Day Affect Variety-Seeking?,” Journal of Consumer Research, 46 (1), 20-35.

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  • Marketing Science Institute’s Top 10 Most Read Articles in 2018

Celebrate Good Times: How Celebrations Increase Perceived Social Support

Brick, Danielle J., Kelley Gullo Wight, James R. Bettman, Tanya Chartrand, and Gavan J. Fitzsimons (2022), “Celebrate Good Times: How Celebrations Increase Perceived Social Support,” Journal of Public Policy & Marketing, conditionally accepted.